The real estate industry has undergone a lot of change in recent years. One of the most notable shifts is how agents are implementing technology into their businesses. The National Association of Realtors is reporting that 97% of homebuyers use the internet in their home search. It is more important than ever before for agents to have a strong online presence.
Real People was one of the first companies in the industry to integrate technology into the home buying process. The firm has continued to be on the forefront of technology and marketing throughout its entire history. Real People Realty prides themselves on being ahead of the changing times to ensure a seamless transaction for their agents and clients. Offering the latest tools, systems, and technology has led to incredible results for their agents. Many having seen huge increases in production and more efficient prospecting.
Right now, Real People Realty agents have the capability to generate large quantities of high-quality leads more efficiently than ever before. Managing leads is easier too. The agents have access to powerful systems that ensure every client gets the attention they deserve from their agent.
Marketing is only one of the hats the firm wears. Real People Realty pairs their offerings with some of the best sales training in the industry. The outcome is clear. Real People Realty agents are able to provide exceptional service and create lifelong relationships with their clients.
The firm credits their independent business model as one of the major reasons they are able to provide the best technology. “We are constantly evaluating emerging technologies. If we feel that something can be of benefit to our agents or their clients, we quickly implement it at no additional cost. We’re not locked in to certain platforms due to being a franchise, so we’re able to pick the best of the best and put it into one beautiful suite of products for our agents” said Chief Operating Officer and Co-Owner Evan Johnson. “I feel like we’ve done an exceptional job of taking complex technology and making it incredibly simple, so that anyone can use it. The key is having everything set up and providing great training so anyone, regardless of experience level can use it. We have brokers that are 19 years old and grew up with technology all the way up to folks who are almost 80 years old who spent most of their real estate career offline. Virtually all of them are able to excel with technology now due to our simple training and their eagerness to succeed.”
It’s clear that the technology making its way into the real estate landscape is here to stay. Real People Realty will continue to work tirelessly to make sure their agents not only receive the best tools, but the training to go along with them.
